• Official Moomin Characters licensee • Each product is individually inspected
Arabia Moomin mug ABC Moomintroll is a special edition mug for the year 2022. The illustration on the mug is based on Tove Jansson’s original drawings made for the Finnish Red Cross in 1963. The more detailed backstory of the drawings have not survived to present day, but they were originally designed to decorate a Red Cross-themed school timetable for children. The illustration shows Little My with a broom, Snufkin around a bonfire with his friends and Moomintroll climbing a ladder.
From every mug sold one euro is donated to national compassion campaigns of the corresponding Red Cross offices around the world. The message of the campaign is to show that each of us can make a small choice or act of kindness to make the world a friendlier place. The Mooments of Kindness campaign encourages people to make small friendly acts with a potentially big impact. Such acts can be carrying groceries or saying kind words about someone. The Moomin by Arabia x Red Cross collection includes two mugs, a plate, a bowl and a saucer. The collection is available until the end of 2022 or as long as the stock lasts.
Check out other special edition mugs here.