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Moomin mug In the Mountains is designed especially for the Norwegian market. You will not find this Moomin mug in stores anywhere else than in Norway. Outside of Norway this mug is available only in official Moomin online stores.
The illustrations of the In the Mountains Moomin mug are based on Tove Jansson’s comic strip Concientinous Moomin (1958) and Moomin Begins a New Life (1956). In the illustration of the mug there are known elements from the Norwegian landscape, such as mountains and fjords. You can find similar landscapes in the Moominvalley as well. On one side of the mug Moomintroll is on a hike in the mountains with Snufkin. On the other side of the mug Moominmamma in enjoying her day bathing in warm water.
Tove Jansson’s Moomin stories have always addressed many socially important issues, such as loneliness, diversity and well-being. Over the years these important issues have been supported by Moomin mugs too. This time Arabia will donate 10 kroner for every Moomin mug In the Mountains sold to Save the Children association in Norway. The aim of the campaign is to support children’s rights and equality.
You can find more special Moomin mugs by clicking here.