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The Keep Waters Clean Moomin Mug was released in 2015. At first the mug was only sold in Sweden and on cruise ships sailing between Finland and Sweden. Later on the mug became available at the Moomin Shop in Helsinki and Moomin.com online store. The mug’s artwork is from a poster designed by Tove and Lars Jansson for Håll Sverige Rent foundation. The mug’s launch was part of the campaign to save The Baltic Sea, which purpose was to educate the public about the consequences of littering the sea. On this cute pink Moomin mug, Moominmamma is hiding a box of phosphate from a sea monster behind her back.
You can find more Special Moomin Mugs by clicking here.