• Official Moomin Characters licensee • Each product is individually inspected
The Moomin’s Day Moomin mug was for sale on 9th of August in 2018 only for a single day. 9th of August is Tove Jansson’s birthday. The sales started from online stores at midnight and caused unforeseen congestions. In addition, the mugs were being sold at the Moomin Shop Forum in Helsinki at midnight. The first people to queue for the mugs appeared already nine hours prior to the beginning of the sales. The other Moomin shops started selling the mugs after they opened in the morning. The mug’s artwork has gotten its landscape view from the Associated Newspapers’ catalogue, that Tove Jansson made in 1955, while Moominmamma and Moomintroll were taken from Tove Jansson’s novel Moominland Midwinter.
You can find more Special Moomin mugs by clicking here.